More than 3000 people were reached on the festival day only. The booth was erected in the middle of the events grounds, inviting the curious all who entered were shown videos that were directly linked to the themes and ideas behind 25Under25.
To launch their 25Under25, an extension of their Vodafone X product, Vodafone in 2017 activated “The Mystery Door” a 3D interactive booth that engaged consumers, a video directed activation that gave consumers a preview of what was to come. These are essential for any brand, and now more than ever, it’s important for brands to leverage off technology to reach their consumers. Activating with Tech: Awareness, promotion and engagement. Consumers wander on-site looking for surprises and fun activities, and that’s what you need to deliver. With an estimated 10,000 people passing through the event, brands need more than fliers and t-shirts to capture the attention of consumers. Tidal Rave has consistently created tailored experiences that target each brand’s core audience beyond marketing materials. Traditionally, sponsorship of Ghanaian music festivals has been limited to putting your logos on marketing materials with barely any interaction these are important, but not sufficient. Brands need to take advantage of this and capitalize on executing innovative ideas that will ensure results. On average, the Tidal Rave promo video gained 14,000 views on Facebook only.
#Tidal rave Offline
Reaching over 5 million people on Twitter and 684k people on Facebook, the opportunities for brands exist both offline and online. Tidal Rave has become one of the most anticipated events in July. It has redefined beach festivals, incorporating road trips, street and all-night concerts. The festival started as a beach party 6 years ago and has evolved into Ghana’s primary beach festival.
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Tidal Rave is organized and hosted by EchoHouse Ghana Limited, Ghana’s premiere full service creative youth agency. In Ghana, one of such events is Tidal Rave. Ticket information for Tidal Rave this December in Liberia will be released later.Ĭall +233245379624 or email: for press accreditation and media enquiries.Music festivals and raves have scaled beyond sponsorships and parties they have become a platform for brands and agencies to execute innovative strategies for multi-level interactions that will touch consumers at different touch points. You can also dial *713*33*00# to purchase your tickets. “It’s been two long dark years of not knowing what’s around the corner, however, now is the time to take charge of our lives, feel alive again, and just live,” the statement added.įollow this link and buy your ticket for Tidal Rave 2022 in Ghana this October 15th or visit. “We want everyone who will come to Tidal Rave this year to celebrate the beauty and colour of life and let go of anything that has been holding us back these past two years,” the management of EchoHouse Ghana Limited, the 360 creative marketing communications agency that organizes Tidal Rave Beach Festival said in a statement. This time, Tidal Rave Beach Festival, Africa’s biggest beach festival is coming back on 15th October in Ghana and 10th December in Liberia. However, now we are back, full of color, and energy, and with the promise to get you to ‘Feel Alive Again.’ Just as we were months away from Tidal Rave 2020, the pandemic hit and everything stopped. In Liberia, we had those wild moments, the Tidal Rave stand in the sand at the beach, the graffiti photo booth, the performances, and MCs moving the crowd. Must we refer you to R2Bees, Cina Soul, and others bringing out the fireworks during the Fire Friday edition of Tidal Rave in 2019?Īs always, and forever beautiful to watch, the Sarkodie performance on Sand Day of the 2019 Tidal Rave weekend? How about Medikal’s show-stopping high-energy performances on The Rave Day during the 2019 Tidal Rave Weekend? Remember when Kwesi Arthur pulled off one of the most memorable performances at Tidal Rave when he performed ‘Pray For Me’? The stage lights were turned off, and thousands of mobile phone flashlights were turned on while the crowd and Kwesi Arthur sang ‘Pray For Me’ word for word.
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